5 Things Your Web Design Strategy Should Focus On In 2018

Do you spend a considerable amount of time checking out the websites of your competitors? This is a good practice as you get to learn what works for them and apply them on your own site. You have probably noticed that most of their websites do not only look beautiful, but they also function flawlessly. If you cannot say the same for your website, then you better make some changes immediately. The competition is getting stiffer each year, and you wouldn’t want to find yourself lagging even further behind your competitors.

It’s always a good starting point to remember that web design doesn’t merely involve making your website as beautiful as possible. What use is a gorgeous website if nobody ever sees it? Or even if you do get a decent number of online visitors, how beneficial is your website if it fails to turn these visitors into real customers?

Whether you plan on formulating a website design strategy yourself or hiring a specialist to do it for you, be sure to consider the following five important factors.

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1) Find your target audience

It’s already 2018, and if you’re still unsure where to find your target audience online, then you definitely have your hands full. Any business will benefit immensely by figuring out where their prospective customers spend most of their time on the web. This entails some split testing. Take a look at the current traffic flow of your site and determine how visitors stumbled upon your site.

Knowing where your visitors come from plays an important role in coming up with a design strategy for your site, one that caters to their unique needs. Remember that online users have very short attention spans, so expect them to hit the back button if they find your site uninteresting.

2) Keep things simple

Many webmasters make the mistake of adding all the bells and whistles to their site. You don’t want to mess up your website by using a ton of different web design elements. Unless you’ve been living under a rock, you should know that the prevailing trend over the past few years is minimalism. Just take a look at the most popular websites and you’ll see that their websites look elegantly simple.

Of course, you’d need to pay attention to the aesthetics of your website. However, you should never compromise the functionality of your site just to add more elements to it. Inevitably, your site slows down, which gives visitors another reason to leave your website.

3) Use responsive design

It’s safe to assume that most of your potential customers use their smartphones on a daily basis. This fact alone should compel you to use responsive design. This simply means creating a website that’s optimized for all kinds of devices. You probably know how annoying it is to use a website that’s only optimized for desktop computers on your smartphone. Reading the text strains the eyes and clicking the buttons prove next to impossible.

The good news is that implementing responsive design has never been easier. Most content management systems such as WordPress allow you to install mobile-friendly themes. You don’t even have to learn any codes just to cater to the needs of your mobile visitors.

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4) Create high-quality content

How many times have you heard that content is king? More times than you’d want, probably. But there’s a good reason why this still rings true to this day. Excellent content is what makes people stay on your site. It can make or break your entire marketing campaign. This is precisely the reason why your strategy should include a solid content marketing plan that integrates seamlessly with the overall design of your website.

5) Avoid going too cheap

You can build a website from scratch in a matter of minutes. And if you use a content management system, installing a free theme only requires a couple of clicks. But your job doesn’t stop here. If you truly want to make your website stand out, it pays to consider hiring a professional or at least invest in a premium theme which you can customize.

Someone who specializes in web design can offer different suggestions on how to make your website look and function better. There may be several elements on your site that can be removed without affecting its functionality. Remember that you get what you pay for, and it’s ultimately on you if you’d want to go cheap or hire a specialist.

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